Search Engine Optimization Questions and Answers

What is search engine optimization?

Search engines have different criterion to measure web page importance. Search engine optimization (SEO) is the process of increasing the importance of a web page with the goal of getting the page positioned at the top of the search results.

How long will it take for my web site to get to the top of the search engines?

Most often SEO is a long term process. Getting a new site indexed in the major search engines could take several days to a few months. But getting good positioning in the search engine is a longer process and can take up to a year or longer. There is no way to determine how long it will take to achieve desired positioning. Patience is the key to search engine optimization.

How much traffic will my web site gain from SEO?

The traffic you get will depend on what keyword phrases you optimize your web pages for and what positioning your site achieves. If you optimize for less competitive keyword phrases you may gain a top position but receive very little traffic. Optimizing for competitive keyword phrases and achieving a top position will increase your traffic. However, if you are optimized for the wrong keyword phrases you could achieve higher traffic that results in low conversions.

What will you do to optimize my web site?

Current SEO trends include: back linking, html and title tags, content copy, anchor link text and keyword analysis. Depending on your situation all or a few of these methods will be used.

How often will you submit my site to the search engines?

We don't submit to any search engines. Submitting to search engines is an outdated SEO technique. With proper back linking major search engines like Google, Yahoo, MSN and Ask Jeeves will crawl and index your site naturally. Most of the smaller search engines pull their information from the major search engines and directories such as Google, Yahoo and DMOZ, so there is no need to submit to the smaller search engines. Time is better spent back linking to relevant web sites and submitting to relevant directories.

How much does SEO cost?

SEO services range from several hundred dollars to thousands. Some web site owners spend over $10,000 per year on search engine optimization. Many SEOs will custom a SEO package to fit your budget. The cost of our SEO services.

What is backlinking?

Backlinking, or link campaign, is one of the most important aspects of the SEO process. Back linking involves getting other relevant web sites to create links to your web site. The text used in your back links is also very important. It should contain your most desirable keyword phrases. Many web sites have very high positioning in Google without meeting any other SEO criterion except for back links.

Do you pay to have my site listed in a search engine?

No, we do not pay for inclusion into any search engine; however, we do occasionally purchase back links.

Do you offer a guarantee?

Our guarantee is that your web site will be optimized by current SEO trends and requirements and that your positioning will improve. We do not guarantee a particular position in any search engine, nor do we guarantee any particular amount of traffic or sales improvements.

Why do I need search engine optimization?

SEO is essential to increasing your web presence. SEO takes research and patience, and if you are running an e-commerce web site without SEO then you are missing out on one of your greatest Internet traffic resources. SEO can make the difference between success or failure of an e-commerce venture.

Why does search engine optimization take so long?

As search engine optimizers, we are sometimes competing with millions of web pages for positioning of a single web page. Many of these web pages are highly optimized due to being several years old and having thousands of back links, therefore, establishing a web presence among these highly optimized web pages is often a long term project requiring considerable effort.

Why did my web site disappear from Google?

Assuming your web site wasn't penalized for spamming or over optimizing, your web site might have disappeared due to the Google sandbox or other delays. It is very common for a new web site to disappear from Google for up to a year. Many in the professional SEO community believe this is a type of a web site quality control technique being used by Google. There is really nothing that can be done about the disappearance of a web site except to use the time wisely . The best approach during this period is to gain relevant back links and continue to improve on your web page content.

Go to our Search Engine Facts page for more information Google, Yahoo and MSN.